Will Eat for Food

Picture by altemark

Now this is interesting.

It’s no unknown fact that weight loss is an incredibly popular topic these days, especially considering the obesity rate in not just North America, but Europe and even my home country, South Africa. We are constantly bombarded with weight loss adverts, health tips and “healthy” TV cooking shows that apparently teach us the correct way to eat.

Despite a large portion of weight loss media focusing on women losing weight and regaining a beautiful figure, it is a little known fact that for some reason men just seem to lose weight quicker / more easily than women. And no one had any idea why, that is, until now

What is interesting to me is that it’s got nothing to do with dieting techniques or food preference, but rather with the man’s BRAIN.

It turns out the while being faced with food men were more successful than women in ignoring – albeit only temporarily (we are only human after all) – the urge to eat the food in front of them.

The clever experimet includes some funky chemicals that allow scientists to track brain activity, and a group of 23 volunteers who were neither obese, nor in bad health. They were asked to rate food on a scale of 1-10 and were exposed to the dishes they craved, among various mouth-watering tasks. For a full break down of the experiment and the full story, click the link below.

[Why Men Are Better Dieters Than Women | Time]

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